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Corporate apparel has become one of the most popular
elements of promotional programs. High visibility
and usefulness are the main reasons for such high
demand.
 As
you can imagine, the increased popularity of golf
in the business world has helped the surge of wearables
among corporations. Jackets, shirts, sweaters and
caps with corporate logos are clearly visible on courses.
With a trend moving toward a more relaxed dress code
for employees, companies have implemented "Corporate
Casual" or "Dress Down" days, hoping
to improve morale and productivity. This has helped
build the demand for quality logoed wearables, which
are usually sought after by employees and customers
alike.
- Reward employees upon completion of a project
- Provide a uniformed look at trade shows
- Give to valued customers as a meeting gift
- Reward sales achievement
- Enliven a company outing
- Outfit company teams and participants in sporting
events
- Present desirable holiday gifts
- Appreciate and recognize long-term employees
- Acknowledge referrals
There are so many variables when choosing apparel items.
Within each apparel category (jackets, shirts, hats,
shorts, robes etc.) there are multiple styles. Shirts,
for example, can be sub-divided into golf shirts, t-shirts,
button-downs, etc. When you finally decide on a style
that suits your needs, consider the quality and fabric
of the garment. Would you prefer a brand-name garment?
Think about the colors you will use. Most companies
coordinate their colors with corporate logo colors.
Where will you place your logo on the piece? What sizes
should you order? Have you considered men's vs. women's
styles?
What's hot? Are your wearable items in style? Corporate
apparel trends tend to mirror the fashion industry.
At Adventures in Advertising, we keep you abreast
of the latest fashion trends and styles available.
Let us create an apparel program that is designed
to enhance your corporate culture and achieve your
specific
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