Advantages of direct marketing programs include the ability to specify a target audience and the ability to measure the program's effectiveness. Because effectiveness is such an important factor, many marketing professionals incorporate a "call to action" in their direct mail pieces such as "Call us...", "Email us..." "Visit..." "Register..." etc. But what is the effectiveness if the recipient doesn'teven open the mail piece?

By using promotional products and unique packaging, break through themailbox clutter and ensure that your marketing piece DOES get opened.

After reviewing your goals and objectives, the Adventures in Advertising creative team will go to work to find a unique way of presenting your message to your prospects. Using "bulky" mailers creates curiosity, and when the recipient keeps a piece of your mailer, your message lingers. Let us help you add impact to your direct marketing programs.