Many corporations find sports tournaments a great way to generate camaraderie among employees, good will among customers and networking among associates. Of all the sporting events held, the most popular by far is golf. We have helped many of our customers get on course when it comes to golf promotions.

When planning your golf event (or any other sporting event), you should begin to set your plan one year in advance. The main reason for this is to ensure that you have reserved the necessary facilities. The following timeline will help guide you through the intricacies of planning a golf tournament:

  • Determine purpose of tournament
  • Choose date and venue
  • Draft sponsorship solicitation letter
  • Schedule planning dates and locations
  • Develop duty roster
  • Contact pro

  • Assign duties
  • Assemble potential sponsorship list
  • Mail sponsorship letters
  • Determine tournament format

  • Write invitations
  • Make sponsor follow-up calls
  • Develop prize budget
  • Determine prizes
  • Develop giveaway bag budget
  • Collect sponsor logos

  • Mail invitations
  • Order prizes
  • Order tee signs
  • Order bag taps
  • Order awards
  • Select and order giveaways and apparel
  • Obtain info on sponsor goodie gifts
  • Begin sending press releases

  • Continue sending press releases
  • Begin assembling groups
  • Confirm photographer
  • Confirm pro
  • Discuss menu with caterer
  • Designate awards presenter

  • Organize and assemble all prizes and gifts
  • Confirm final attendance with caterer and golf pro
  • Arrange for carts
  • Develop sign-in sheets
  • Assemble final groups
  • Assemble all volunteers for final briefings
  • Create final agenda

  • Host sign-up table
  • Verify carts and groupings
  • Distribute giveaway bags
  • Arrange tee signs and banners
  • Have table to display awards


As the popularity of golf in the corporate world increases, the number of golf-related promotional products available increases. When planning your next event, think of using: Apparel: golf shirts, sweaters, windbreakers Golf umbrellas Caps Shoe bags Golf balls Tees Ball markers Golf towels Bag tags Can coolers Divot fixers Golf kits Golf bags and clubs as awards